Publishers

Analytics platform, Ad Operations, Data & Brand Protection and much more...
Get cross-channel (Display, Mobile and Video) insights and analytics to...
Update Inventory pricing and distribution with changing inventory demand
Create Content, Ad Unit and Ad Format placement performance and monetization strategies
Proactively track revenue goals and profitability at site, ad unit and advertiser level
Identify and monetizing high value pockets of inventory and audiences
Build the right sales strategies, deals and advertiser relationships
Implement campaign optimization strategies and get fulfilment insights
Keeping track of ever changing data mapping spread across multiple ad server systems, monetization partners and channels
Time and effort required to collect, process and analyze data from various monetization systems
Identifying and tracking business relevant KPI's, trends and patterns from collected data
Inability to effectively apply insights from cross channel data and take revenue impacting decisions
YuktaMedia's 'Kavi' Unified Reporting and Analytics Platform
Out-of-the-box integrations with popular Ad Servers (DFP, DFA, AdX, Ajillion, SpotXchange, etc) and Monetization Partners (PubMatic, Rubicon, Komli, Appexus, and many more)
Custom dashboards for tracking the most common business KPI's such as inventory pricing and distribution trends, goals tracking, campaign tracking, profitability tracking, etc.
System generated alerts and recommendations for the KPI's that you care about to take actions before it's too late
Leverage any of the popular BI systems such as Oracle BI, SAP, MetaMarkets, Tableau with Kavi Unified Reporting & Analytic platform
Get real time help with custom report generation, data analysis and delivery optimization
Eliminate or limit the need to create in-house technical expertise for reporting and analytics and focus on core business of content management
Get timely recommendations and alert form data that is rapidly converted into actionable insights to prevent revenue loss
Get exposure to and leverage industry best practices for data management and optimizaiton
Identify opportunities and increase revenue by processing data faster and gleaning actionable insights
 
Kavi Analytics Platform Overview
Unified View (Revenue, Profitability, Inventory)
Cross-Channel Advertiser Spend
Top Cross-Channel Buyer (Advertiser & Networks)
Smart and agile Ad Operations and optimization tasks and workload management across resources
Scalable best practices for ad operations workflow and processes management
Automation of predictable and repetitive tasks
Support Sales team by providing business insights and transparency
Rapid on boarding of new monetization partners and technologies
Managing data / reports generated from disparate technologies and platforms
Catering to varying setup, campaign management and reporting needs of Sales and Business teams
Managing rapidly fluctuating (increasing / decreasing) ad operations needs
Working with and supporting different types of monetization and billing systems
Ad Operations Process Management: Ad Operations roles and responsibilities definition, improvising on existing processes, creating process and document templates, training Ad Operations Managers, Ad Operations staff augmentation
Campaign Management & Value Added Analysis: Campaign and performance management(CPM, CPC, CPA campaigns), Trafficking of display, mobile ads, video ads, Creative reviews, Campaign optimization suggestions, Campaign and 3rd party reporting
Customer Relationships & Support: Account Management, Customer query and support management, Customer time-zone specific support, Customer management process improvement and best practices, etc.
Focus on core competencies without the distraction of managing ad operations and related technologies
Rapidly scale up / down on ad operations activities based on changing business needs
Leverage industry best practices thereby saving time and money
Keep updated with the latest business and technology trends in Digital Media industry and stay ahead of the curve.
Prevent Bad / Irrelevant Ads: Ads appearing on sites can range from irrelevant or bad taste to downright unacceptable ads (porn etc.), and there is no way of knowing before hand what these are going to be
Prevent Malware: Users sometimes click on innocuous ads and end up downloading malware, and rightly blame the site
Prevent Latency: Ad delivery at times may slow down the latency for site being loaded, impacting user experience
Prevent Data Leakage / Theft: Publishers are not aware of which 3rd parties are tracking their users and collecting data– data leakage and theft
Ad delivery is rapidly evolving technology landscape: Ad technologies are changing rapidly every day, making it hard for Publishers to keep track of technologies and identify the ones that fit their needs
Scale: There is so much content where ads get shown and so many different ways that an ad can be displayed that no technology solution is fully capable of ensuring brand safety
Disparity: Brands are under attack in many different ways that is has become difficult for Publishers to fight these problems on all fronts, without maintaining an army of developers.
Automated pixel tracking using the latest technologies available for Display, Mobile and Video ads
Daily, Weekly and Monthly reports of top violators of data policies
Automated alerts and recommendations for violations of Data leakage and brand policies
Coordinating data leakage and prevention activities with Demand Partners
Focus on core competencies without the distraction of managing operations and related technologies
Scale up / down on operational activities based on changing business needs
Leverage industry best practices thereby saving time and money
Keep updated with the latest business and technology trends in Digital Media industry and stay ahead of the curve.

Partner Program

Join Partner Program and provide additional value add to your customers.

Sell Side Platform

 

Position YuktaMedia as value added partner for Publishers and provide them access to holistic reporting and analytics
Use insightful information from Publishers' monetization partners and offer attractively priced deals
Monetize larger share of Publishers' inventory by negotiating profitable deals

Demand Side Platform

 

Position YuktaMedia as value added partner for Agencies and ATDs and provide them access to holistic reporting and analytics
Leverage information from Agencies and ATD other spend channels and offer better deals
Increase budget spent by Agencies and ATDs buy creating packages and offers that meet Buyers needs

Industry News

About Us

Meet our lean, but growing, customer focused business and technology team!

Aditya Bhelande

Founder

Yahoo!, PubMatic, Oracle, Dorado, US, EU, Asia, Large corporations, Startups, Product Management, Biz Dev... Aditya's rich experience over the last 15 years fuels the entrepreneur inside him to build winning teams and innovative products. In his spare time Aditya works on non-profit focused initiatives under-privileged kids education in India.

Pravin Girigosavi

Ad Operations

Pravin drives the Ad Operations practice at YuktaMedia. His in-depth knowledge of various ad servers such as DFP, DFA, Revive, ADTECH and others proves a big benefit for Publishers. He has also worked with various Viewability systems such as DFP, MOAT, comScore and others and help Publishers and Advertisers select the right one for their needs.

Abhijit Bhosale

3rd Party API integrations

Abhijit's core focus is on 3rd party reporting API integrations. He has implemented more than 10 APIs and continues to add more to his repertoire. He is also responsible for data mapping and cleansing automation and maintains master data dictionary that enables the platform to join dots across the system.

Omkar Kamble

Web UI Developer

Omkar focuses on UI development leveraging various technologies like HTML, CSS, JavaScript, JQuery, AngulerJS , Bootstrap, PHP, etc. In addition to that he also responsible for other core framework components such as alerts, etc. he has help small businesses build website and embrace the world of ecommerce.

Ankit Hegde

Software Developer

Ankit has earned his Bachelors degree in Computer engineering from Pune University. He is a recent graduate who is passionate about Startups. At YuktaMedia Ankit focuses on understand the UI elements of 3rd party systems to ensure that the data the comes form API and the UI matches with each other.

Want to Join Us ?

Senior Developer

YuktaMedia is looking for a hands on Sr. Developer who has 6-8 years of experience developing web solutions. Must be willing to roll up his/her sleeves and get hands dirty. Opportunity to build highly scalable data-driven web solution and build a team for the same. Must be a team player and eel-driven decision maker.

Want to Join Us ?

Marketing

Searching for a team player focused on Marketing activities. Must have 3-4 years PRODUCT Marketing activities. Exposure to social media is a must. Should be able to create product collateral, run creative social media campaigns, come up with interesting and engaging messaging, events, and much more...

Want to Join Us ?

Ad Operations

Ad Ops person should have 3-4 years of relevant background. This person will not only run ad operations but also get opportunity to influence YuktaMedia's 'Kavi' Humanalytics platform. Should have an eye for pattern recognition and business critical data. Experience with various ad servers such as DFP, DFA, ADX, PubMatic, Rubicon, etc is a must.

YuktaMedia's Philosophy

 
At the core of YuktaMedia is its philosophy of CARE:
C - Customer Focused: At every stage of its engagement with the Customer, YuktaMedia spends significant time understanding Customer's business requirements. This is core value based on which YuktaMedia builds a long lasting relationship with every customer.
A - Agile and Out-of-the-Box Thinking: With its experience working with a variety of systems, YuktaMedia is very flexible in terms of working with any Vendor that the Customer is engaged with for their business.
R - Results Oriented: Along with their Customer, YuktaMedia is always focused on helping customers achieve their meaningful business goals.
E - Extra-in-the-Ordinary: In every small thing YuktaMedia tries to find extra there by appreciating the extraordinary in the ordinary.

Get in touch

Have any questions? Drop us a message now!